The Launch of Puntos Colombia

We are so excited to announce the launch of Puntos Colombia today! 🎉🎉 It is already one of the biggest loyalty programs in Colombia, born out of a co-operation between Bancolombia (financial institution) and Grupo Exito (retail) into one beautiful package. And with each of their 12+ million members signing up, the program is going to be very popular.

Our role was everything front-end and integrating into several third-party systems. We worked on responsive pages, migrating user data, profile handling, security, points conversion, and content customization for their marketing department.

In total, we spent the last 6 months working and flying between Colombia 🇨🇴 and Canada 🇨🇦. This is our biggest launch yet. We'd like to give a shout out to RewardOps, the SaaS platform powering their online rewards redemption for tackling this project with us! It's been a true pleasure to work with Puntos Colombia and RewardOps. We look forward to all the great success ahead for the program! ✌️