Written by Simon Leung

The Launch of Puntos Colombia

Aug 1, 2018 · 1 min read

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Screenshot of Puntos Colombia homepage

We are so excited to announce the launch of Puntos Colombia today! 🎉🎉 It is already one of the biggest loyalty programs in Colombia, born out of a co-operation between Bancolombia (financial institution) and Grupo Exito (retail) into one beautiful package. And with each of their 12+ million members signing up, the program is going to be very popular.

Bancolombia and Grupo Exito logos

Our role was everything front-end and integrating into several third-party systems. We worked on responsive pages, migrating user data, profile handling, security, points conversion, and content customization for their marketing department.

Screenshot of Puntos Colombia website's trip booking

In total, we spent the last 6 months working and flying between Colombia 🇨🇴 and Canada 🇨🇦. This is our biggest launch yet. We'd like to give a shout out to RewardOps, the SaaS platform powering their online rewards redemption for tackling this project with us! It's been a true pleasure to work with Puntos Colombia and RewardOps. We look forward to all the great success ahead for the program! ✌️

Screenshot of Puntos Colombia website's points

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