North Report
Subscribing to Loyalty and Retention
Jan 29, 2020 · 46 min listen
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Season 2: Episode 11
Episode details
Time Guide
- 00:30 - Introductions
- 00:57 - About Zen Habito
- 02:50 - Career Journey
- 05:10 - About Globe and Mail
- 07:50 - Change in Strategy
- 09:30 - Data & Typical Consumer
- 11:15 - On-boarding Process Then Vs. Now
- 12:50 - Focus on the Future Audience
- 17:18 - Onboarding Process
- 20:50 - Challenges / Advantages
- 23:50 - Bringing Family Values into Business
- 25:50 - 6 Key Pillars
- 28:50 - How do you Define a ‘Positive Experience’ & Take a Loss
- 31:50 - Key Learnings from Past Strategies
- 34:00 - Incorporating Tech
- 35:15 - How do Censorship & Loyalty Intersect?
- 37:10 - Foresee Technological Changes
- 39:39 - Three Key Takeaways
- 42:00 - Working on now
- 44:02 - Contact Info
Links:
https://ca.linkedin.com/in/zenalyn
https://www.theglobeandmail.com/
Show Contributors
Keats Jabri-Pickett
Joel Honasan
Zen Habito
Quantum Mob
Luke Dziadkowiec