Subscribing to Loyalty and Retention

Time Guide - 00:30 - Introductions - 00:57 - About Zen Habito - 02:50 - Career Journey - 05:10 - About Globe and Mail - 07:50 - Change in Strategy - 09:30 - Data & Typical Consumer - 11:15 - On-boarding Process Then Vs. Now - 12:50 - Focus on the Future Audience - 17:18 - Onboarding Process - 20:50 - Challenges / Advantages - 23:50 - Bringing Family Values into Business - 25:50 - 6 Key Pillars - 28:50 - How do you Define a ‘Positive Experience’ & Take a Loss - 31:50 - Key Learnings from Past Strategies - 34:00 - Incorporating Tech - 35:15 - How do Censorship & Loyalty Intersect? - 37:10 - Foresee Technological Changes - 39:39 - Three Key Takeaways - 42:00 - Working on now - 44:02 - Contact Info Links: https://ca.linkedin.com/in/zenalyn https://www.theglobeandmail.com/