In many organizations, the COVID-19 global pandemic has been the catalyst for digital transformation at scale. While a sudden digital overhaul might overwhelm your existing business structures and harm your overall customer experience, piecewise transformation might leave your organization vulnerable to losing business to more aggressive competitors. This begs the question: Is your organization ready to take on digital transformation?
Would Digital Transformation be Beneficial?
Before pushing for digital change within your organization, take a step back and understand what problems can be solved or eased by leveraging digital. If there aren’t clear wins, or pain points that stem from the lack of adoption of technology and modern practices, not only will it be harder to see a return on your investment throughout the transformation process, but it will be near impossible to make a case to the leadership team for making such widespread organizational change. Some questions you might ask yourself are:
- Is our business model at risk of disruption/has it already been disrupted?
- Have we failed to evolve recently, leaving us lagging behind the competition?
- How could digital transformation augment or improve overall Customer Experience (CX), and how will we measure these effects?
- Is our current digital strategy capable of navigating us through a crisis? And how?
Do you have champions for Digital Change within your Organization?
Having reliable champions or advocates within your organization will be critical to the success of your transformation journey. If you are a member of a smaller organization, don’t discount the importance of this! Your team will be experiencing widespread change and you will need advocates and leaders to not only ease that transition, but to provide the much-needed multi-disciplinary and multi-departmental support and insight that is an absolute necessity for becoming digital-first.
Do you have Access to the Expertise?
When taking stock of the expertise available within your organization, don’t be afraid to leverage insiders. Long standing members of the team will have the most applicable knowledge on your product, your customer, and daily operations. Where skill gaps become apparent, consider whether you, as an organization, are prepared to both supplement your team with new hires, as well as make the required personnel changes for members of the team whose services are no longer needed. Working with a trusted digital partner can help supplement the digital initiatives within your organization, address the knowledge gaps, and ensure proper adoption of standards. If you have a digital product in the pipeline, let's chat!
As your organization navigates the economic chaos that has been drummed up by the global pandemic, it is important that any strategies involving organizational change are precise and thoughtful, if not, you can leave yourself exposed and over-extended.
Bonus: To help you embrace digital transformation and become Digital-first, we are organizing a virtual panel discussion with leading industry experts on 29th July 2020 at 12 PM EST.
Our experts, Don Coulter, President & CEO, Concentra Bank, Jonathan Bradbury, Former SVP Project Leader, Valuation System Transformation, Mark Demeny Director of Content Management Strategy at Contentful and Sean Saulnier, Director of Development & Operations at C2 International will be sharing their expertise on scope and opportunities of becoming digital-first, various challenges you might face along the way and how to navigate them to lead the change. The panel will be hosted by Eric Kim, Co-Founder, Quantum Mob, a leading digital innovation provider.
If you have any questions, feel free to reach out to me at firstname.lastname@example.org.